Consulting Services Include
- category assessment
- competitive analysis and perceptual mapping
- market/consumer segmentation and analysis
- brand essence/brand equity discovery
- customer satisfaction and problem detection
- product attribute/consumer benefit laddering
- new product/new service concept development, screening, and optimization
- brand architecture, positioning and new product naming
- new advertising copy evaluation and optimization
- new consumer promotion program evaluation and optimization
- new packaging and label graphics evaluation and optimization
Research Services Include
Qualitative Research
- focus groups
- online/Zoom focus groups
- in-depth interviews
- executive interviews/employee interviews
Ethnographic Studies
- in-store/in-home observational & experiential research
Quantitative Research
- email/web/social media surveys
- telephone surveys
- intercept interviews and central location testing
Related Services
- copywriting and editing
- speechwriting
- strategic planning sessions and meeting facilitation