Consulting Services Include

  • category assessment
  • competitive analysis and perceptual mapping
  • market/consumer segmentation and analysis
  • brand essence/brand equity discovery
  • customer satisfaction and problem detection
  • product attribute/consumer benefit laddering
  • new product/new service concept development, screening, and optimization
  • brand architecture, positioning and new product naming
  • new advertising copy evaluation and optimization
  • new consumer promotion program evaluation and optimization
  • new packaging and label graphics evaluation and optimization

Research Services Include

Qualitative Research
  • focus groups
  • online/Zoom focus groups
  • in-depth interviews
  • executive interviews/employee interviews
Ethnographic Studies
  • in-store/in-home observational & experiential research
Quantitative Research
  • email/web/social media surveys
  • telephone surveys
  • intercept interviews and central location testing
Related Services
  • copywriting and editing
  • speechwriting
  • strategic planning sessions and meeting facilitation